Copywriting
Obviously, you can write your own texts, but you can also outsource it to L&L. Although we like to emphasise our expertise in software localisation, multilingual technical documentation and internationalisation, these are not the only services we can offer you.
As you may have read on our website, in partnership with our sister organisation DCT, we can also write technical documentation. However, our writing services go even further than that: we can also provide copywriting in any language.
What is copywriting?
Copywriting involves writing texts that convince the readers, your potential customers. This includes brochures, flyers, websites and social media channels, as well as shorter texts like slogans and titles. It is more complex than it seems, because your marketing depends on good texts. Well chosen words make the difference and are essential in every organisation.
The writing process of a copywriter
Before our copywriters can start writing catchy texts for your organisation, they need to establish several things.
- What product or service is being described?
- Who is the target group?
- What is the purpose of the text?
- In what form will the text eventually be published? For website texts, we can also take search engine optimisation (SEO) into account.
- What is the tone of voice of the organisation? What do you want to emanate?
We then select the specialised copywriter who will start work for you. In the case of a short text, you can expect to receive a draft version of the text very soon. For longer or more extensive texts, like websites, we will send you several pages as a draft version, which we will discuss with you beforehand. You can then give us your feedback. This may be followed by another round of feedback, or you will receive the final version of your text.
L&L: our services, your organisation
At L&L, we like to have personal relationships with our clients. When we know your needs and ambitions, we can provide an optimal service. This improves the quality not only of our collaboration, but also of our writing and translation results.
Want to know more about L&L? Read more about us or contact our team. They will be happy to tell you about all our options.